Why every graduate needs to be on LinkedIn

Nowadays, LinkedIn has become an essential tool for professionals worldwide. This social media platform is the perfect place to showcase your professional journey, connect with like-minded individuals and companies, and even find your dream job. For university graduates, specifically, LinkedIn is an opportunity to kickstart a successful career.

Networking

LinkedIn’s networking capabilities are the feature that sets it apart from other social media platforms. Users can connect with current and former colleagues, classmates, mentors, and other professionals from their industry. This network can be incredibly valuable if you’re looking to gain industry insights or even secure a job. By connecting with the right professionals, you can find out more about the companies you’re interested in, the roles available, and the hiring process. Not to mention, the stronger your network, the significantly increased chance of yourself landing a job.

Profile Optimisation

It’s not just about having a LinkedIn profile; it’s about having an optimised one. When companies and recruiters look for potential candidates on LinkedIn, they usually use keywords to find people with specific skills or experience. Therefore, you should ensure to use keywords that align with your desired industry and role throughout your profile. Key features of your profile include; a professional photo, a concise headline, and a well-written summary that highlights your skills, achievements, and motivations.

Opportunities

The LinkedIn job board is probably one of the most significant benefits for job seekers. Companies worldwide use LinkedIn to post job and graduate opportunities, which can be filtered by industry, job function, location, and company size. This means that you can find jobs directly on the platform, apply through LinkedIn, and even follow companies they are interested in to stay up-to-date with their latest happenings. Additionally, LinkedIn’s alumni tool tells you where former alumni worked after graduation, providing an excellent resource for researching potential companies and industries.

Thought Leadership

LinkedIn provides the opportunity for you to showcase thought leadership. By writing status updates, articles, or even contributing to other people’s posts, you can demonstrate your industry knowledge, build your personal brand, and most importantly, get noticed by professionals in your field. By providing well-thought-out and insightful contributions, you can position yourself as an enthusiastic and passionate individual in your field and demonstrate your expertise in specialist matters.

Skill Development

Finally, LinkedIn Learning provides a vast collection of educational content that allows you to develop your skills and knowledge. With courses covering all industries, you’re able to learn at your own pace and develop your expertise on your terms. Additionally, skills learned through LinkedIn Learning can be added to your profile, showcasing your dedication to continuous learning, something highly valued by employers.

 

How we can help!

We’re here to support you, give us a call to see about graduate opportunities on 0114 324 0041 or if you’d rather email, drop us a message on [email protected].